Hi! I’m Evvie and I’m a (noun) and brand strategist. I make smart, (Adjective) things on the internet and in real life. I’m in my element helping brands find their voice and connect with their people. In today’s market, content isn’t a nice-to-have. It’s a necessity. And when done well, it has the power to build community and unlock exponential growth. I started my career (Noun) where I learned how to sniff out trends, ask sharp questions, and master the fundamentals of storytelling. Today, I (verb) with a range of clients, including agencies, Fortune 500 companies, publishers, start-ups, and media (noun). I have an obsession with pop culture that I use to my professional advantage, channeling the attitudes of the moment into content that speaks an audience’s language.
The personal stuff: I live in Austin, Texas, with my(Animal), Hedda. In 2017, I launched The Caret, a website and newsletter that covered the internet from a culture and lifestyle lens. I like my eggs over easy, my fonts sans serif, and my (noun) ample.
Choose your tone:
For when: You need a plan but don’t know where to start, or your existing content is falling flat.
I’ll devise a custom, end-to-end strategy, rooted in research and analysis, that covers the channels you should show up on, the content you should be producing, and the roadmap to make it all happen.
Content Director for Hire
For when: You're ready to get things up and running.
I’ll work with your team to put your content strategy into action, recruiting and hiring talent, creating a seamless production process, ideating and executing concepts, setting KPIs, and tracking performance metrics.
For when: You want to launch a newsletter or need help growing subscribers for an existing one.
If you’re starting from scratch, I’ll create a winning strategy that includes platform recommendation, concept, voice, and content types. If your goal is optimization, I’ll conduct an in-depth performance audit and devise a go-forward plan based on both my findings and extensive knowledge of the landscape.
For when: You want to stand out in your category and win your customers.
I’ll lead a multi-step process that includes extensive research and custom workshops to help you arrive at a strategic positioning that feels authentic to your brand, unique to the market, and resonates with your customer.
For when: You need a compelling voice and guidelines to implement it across your brand ecosystem.
I’ll shape your brand’s voice and tone and map out rules for usage to ensure you speak clearly and consistently wherever you show up.
Not sure what you need?
Don't sweat it. Schedule a call with me and we'll figure it out together.
Worn out laptops
Really bad papercut