Netflix
Launched and grew Netflix's flagship newsletter program. Spent over a year testing and iterating a suite of products with across-the-board performance metrics well above industry benchmarks.
Cash App
Defined the brand POV on financial education and created strategic positioning to apply across all future educational content including campaigns, in-app, owned media, and events.
Spotify
Created and executed a zine series for artists. Served as editor-in-chief, hiring writers, assigning and editing stories, and providing general oversight and direction.
Fenty Beauty
Devised product positioning and verbal direction for brand’s complexion category. Delivered messaging concepts for content across touchpoints (campaigns, email, social, etc.).
Sonos
Conceptualized channel-specific strategy and creative concepts for the brand’s Instagram.
LOOM
Acted in capacity of fractional content director, devising and implementing strategy across all channels including social media, website, and newsletter for the sexual health and wellness brand.
Montefiore Hospital
Consulted on new content initiatives and site UX design and copy. Provided copy for living donor campaign.
Canada Goose
Conceived and executed Instagram campaign for fall collection.
Revlon
Concepted influencer campaigns and beauty tutorials and wrote scripts for YouTube rebrand.
Kiehl's
Created and executed social media campaign for new product launch.
Boardroom Media
Devised long-term newsletter growth strategy and optimization tactics for Kevin Durant's media company.
Parallel
Acted as content strategy advisor for the venture firm and its creative studio, consulting on podcasts, brand decks, and pitches for talent and new business. Created and oversaw in-house newsletter that won a Webby for best wellness and lifestyle newsletter.
natureofthings
Created full scope of brand’s verbal identity, including the manifesto, TOV, taglines, and product names and descriptions. Provided ongoing oversight on content direction.
Skin Laundry
Developed narrative and positioning for brand identity refresh. Work encapsulated new brand DNA and provided foundation for all departments including creative, marketing, and sales.
Magnolia
Developed and codified voice and tone guidelines across all Magnolia brands including Magnolia Network, the brick-and-mortar stores, the home collection, and the magazine.
Starz
Produced tone-of-voice and global content direction guidelines for the cable giant.