Netflix
Spearheaded and launched newsletter strategy for all editorial content. Tested, iterated, and implemented a series of products over the course of 10 months.
Cash App
Defined the brand POV on financial education and created strategic positioning to apply across all future educational content including campaigns, in-app, owned media, and events.
Spotify
Acted as editor-in-chief for a zine series for artists. Hired freelancers, assigned and edited stories, and provided general oversight and support.
Starz
Produced tone-of-voice and global content direction guidelines for the cable giant.
Sonos
Conceptualized channel-specific strategy and creative concepts for the brand’s Instagram.
Fenty Beauty
Devised new product positioning and verbal direction for brand’s complexion category. Delivered messaging concepts for content across touchpoints (campaigns, email, social, etc.).
Magnolia
Developed and codified voice and tone guidelines across all Magnolia brands including Magnolia Network, the brick-and-mortar stores, the home collection, and the magazine.
Skin Laundry
Developed narrative and positioning for brand identity refresh. Work encapsulated new brand DNA and provided foundation for all departments including creative, marketing, and sales.
Parallel
Acted as content strategy advisor for the creative venture studio, consulting on newsletters, podcasts, brand decks, and pitches for talent and new business.
natureofthings
Created full scope of brand’s verbal identity, including the manifesto, TOV, taglines, and product names and descriptions. Provided ongoing oversight on content direction.
Boardroom
Conceived long-term growth strategy and optimization tactics for the sports media company’s slate of newsletters.