Newsletter strategy — ongoing.
Acting GM. Read more here.
Strategy for Instagram.
Oversaw production of zine series.
Voice and content guidelines for brand and all subdivisions.
Campaign and site messaging for new product category.
Messaging strategy for product category repositioning.
Voice and messaging guidelines across all divisions and channels.
Voice, naming, and messaging for new product category.
Brand deck, voice, naming, and messaging across all touch points.
Montefiore Health System
Consulted on new content initiatives and ad campaign.
Video scripts for rebrand initiative on YouTube.
Content for social media campaign.
Victoria Beckham Beauty
Content strategy for site and social media at launch.
Strategy and creative direction for social media campaign.
Acted in capacity of content director.