• Fenty Beauty

  Strategy and messaging for product category repositioning.

• Prism

  Act as content director for new wellness newsletter startup Prism.

• Starz

  Conceived brand voice and developed copy guidelines across all Starz and Starzplay channels.

• Magnolia

  Devised brand Voice and Content guidelines for Magnolia and all of its subdivisions including Magnolia Media, Magnolia Network, Magnolia Hospitality and Magnolia Realty.

• LOOM

  Consulted in the capacity of content director for sexual and reproductive health education brand LOOM.

• Montefiore Health System

  Consulted for Alto on series of websites and content initiatives for Montefiore Einstein.

• natureofthings

  Worked with founders on brand conception and positioning of skincare and wellness collection natureofthings. Developed brand deck and oversaw messaging and content across all touch points.

• Spotify

  Collaborated with Imprint Projects, overseeing editorial production of Co:Lab event series zines.

• Victoria Beckham Beauty

  Collaborated on UI and content for website and social media strategy.

• Canada Goose

  Worked with Spring Studios on strategy and creative direction for Canada Goose fall social media campaign.

• Sonos

  Devised Instagram strategy for Sonos with goal of fostering brand culture while driving awareness, sales and follower engagement.

• Vogue.com

  West Coast Editor. Pitched and wrote a regular slate of stories.

• Revlon

  Script-writing for rebrand initiative of Revlon's YouTube channel.

• Violet Grey

  Violet Grey Features Editor. Additionally, functioned as copywriter for marketing and product content.

• Kiehl's

  Collaborated with Spring Studios on launch of two new Kiehl's products, executing social media campaigns for each.

• Whalerock Industries

  Deputy Editor for Kardashians/Jenner account. Managed team of 15+. Devised and implemented strategy across content, video, marketing and social media.