Work samples available on request.

    Newsletter strategy — ongoing.

  • Prism

    Acting GM. Read more here.

  • Sonos

    Strategy for Instagram.

  • Spotify

    Oversaw production of zine series.

  • Magnolia

    Voice and content guidelines for brand and all subdivisions.

  • Athena Club

    Campaign and site messaging for new product category.

  • Fenty Beauty

    Messaging strategy for product category repositioning.

  • Starz

    Voice and messaging guidelines across all divisions and channels.

  • Birchbox

    Voice, naming, and messaging for new product category.

  • natureofthings

    Brand deck, voice, naming, and messaging across all touch points.

  • Montefiore Health System

    Consulted on new content initiatives and ad campaign.

  • Revlon

    Video scripts for rebrand initiative on YouTube.

  • Kiehl's

    Content for social media campaign.

  • Victoria Beckham Beauty

    Content strategy for site and social media at launch.

  • Canada Goose

    Strategy and creative direction for social media campaign.

  • LOOM

    Acted in capacity of content director.