Fenty Beauty
Strategy and messaging for product category repositioning.
Prism
Act as content director for new wellness newsletter startup Prism.
Starz
Conceived brand voice and developed copy guidelines across all Starz and Starzplay channels.
Magnolia
Devised brand Voice and Content guidelines for Magnolia and all of its subdivisions including Magnolia Media, Magnolia Network, Magnolia Hospitality and Magnolia Realty.
LOOM
Consulted in the capacity of content director for sexual and reproductive health education brand LOOM.
Montefiore Health System
Consulted for Alto on series of websites and content initiatives for Montefiore Einstein.
natureofthings
Worked with founders on brand conception and positioning of skincare and wellness collection natureofthings. Developed brand deck and oversaw messaging and content across all touch points.
Spotify
Collaborated with Imprint Projects, overseeing editorial production of Co:Lab event series zines.
Victoria Beckham Beauty
Collaborated on UI and content for website and social media strategy.
Canada Goose
Worked with Spring Studios on strategy and creative direction for Canada Goose fall social media campaign.
Sonos
Devised Instagram strategy for Sonos with goal of fostering brand culture while driving awareness, sales and follower engagement.
Vogue.com
West Coast Editor. Pitched and wrote a regular slate of stories.
Revlon
Script-writing for rebrand initiative of Revlon's YouTube channel.
Violet Grey
Violet Grey Features Editor. Additionally, functioned as copywriter for marketing and product content.
Kiehl's
Collaborated with Spring Studios on launch of two new Kiehl's products, executing social media campaigns for each.
Whalerock Industries
Deputy Editor for Kardashians/Jenner account. Managed team of 15+. Devised and implemented strategy across content, video, marketing and social media.