Strategy and messaging for product category repositioning.
Act as content director for new wellness newsletter startup Prism.
Devised brand Voice and Content guidelines for Magnolia and all of its subdivisions including Magnolia Media, Magnolia Network, Magnolia Hospitality and Magnolia Realty.
Consulted in the capacity of content director for sexual and reproductive health education brand LOOM.
Montefiore Health System
Worked with founders on brand conception and positioning of skincare and wellness collection natureofthings. Developed brand deck and oversaw messaging and content across all touch points.
Victoria Beckham Beauty
Collaborated on UI and content for website and social media strategy.
Devised Instagram strategy for Sonos with goal of fostering brand culture while driving awareness, sales and follower engagement.
West Coast Editor. Pitched and wrote a regular slate of stories.
Script-writing for rebrand initiative of Revlon's YouTube channel.
Violet Grey Features Editor. Additionally, functioned as copywriter for marketing and product content.
Deputy Editor for Kardashians/Jenner account. Managed team of 15+. Devised and implemented strategy across content, video, marketing and social media.