• Fenty Beauty

    Strategy and messaging for product category repositioning.

  • Prism

    Act as content director for new wellness newsletter startup Prism.

  • Starz

    Conceived brand voice and developed copy guidelines across all Starz and Starzplay channels.

  • Magnolia

    Devised brand Voice and Content guidelines for Magnolia and all of its subdivisions including Magnolia Media, Magnolia Network, Magnolia Hospitality and Magnolia Realty.

  • LOOM

    Consulted in the capacity of content director for sexual and reproductive health education brand LOOM.

  • Montefiore Health System

    Consulted for Alto on series of websites and content initiatives for Montefiore Einstein.

  • natureofthings

    Worked with founders on brand conception and positioning of skincare and wellness collection natureofthings. Developed brand deck and oversaw messaging and content across all touch points.

  • Spotify

    Collaborated with Imprint Projects, overseeing editorial production of Co:Lab event series zines.

  • Victoria Beckham Beauty

    Collaborated on UI and content for website and social media strategy.

  • Canada Goose

    Worked with Spring Studios on strategy and creative direction for Canada Goose fall social media campaign.

  • Sonos

    Devised Instagram strategy for Sonos with goal of fostering brand culture while driving awareness, sales and follower engagement.

  • Vogue.com

    West Coast Editor. Pitched and wrote a regular slate of stories.

  • Revlon

    Script-writing for rebrand initiative of Revlon's YouTube channel.

  • Violet Grey

    Violet Grey Features Editor. Additionally, functioned as copywriter for marketing and product content.

  • Kiehl's

    Collaborated with Spring Studios on launch of two new Kiehl's products, executing social media campaigns for each.

  • Whalerock Industries

    Deputy Editor for Kardashians/Jenner account. Managed team of 15+. Devised and implemented strategy across content, video, marketing and social media.